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2013-12-17. How Beyoncé Is Saving the Planet With Her New Album.

posted Dec 18, 2013, 9:45 AM by Alan Gould

For GSS Ecosystem Change chapter 7. Excerpt: Purchasing "Beyoncé" online instead of as a CD could cut greenhouse gas emissions by up to 80 percent. ...the singer and Columbia Records dropped her entire self-titled fifth album exclusively for digital download on iTunes. Of course, it's not the first digital launch, but it's one of the most successful ... moving more than 800,000 electronic copies in just three days to become the US iTunes Store's fastest-selling album ever; ...2009 study found the average compact disc sold in the UK produces around 2.2 pounds of greenhouse gases across its lifecycle: recording, manufacturing, packaging, distribution, transport, and promotion. Packaging accounted for more than a third of these emissions. ...And let's not forget Beyoncé's complete lack of pre-promotion for the album. ...A United Kingdom report from data collected in 2009 for the British Recorded Music Industry and the Association of Independent Music (UK) shows the current emissions from promo CDs from the indie music sector alone is around 1,700 metric tons—equivalent to more than three times the annual energy, water, and waste emissions from a single music arena. By completely switching to digital delivery of these releases, the independent music sector could save 1,525 metric tons of CO2 annually. That's a reduction of 86 percent.... http://www.motherjones.com/environment/2013/12/beyonce-secret-album-helping-planet-climate. James West, Mother Jones.